Innovative Strategies Boost Appliance Industry Growth
Recently, home appliance listed companies have been releasing their semi-annual reports, with many enterprises presenting improved quality and efficiency results. Data from the National Bureau of Statistics shows that in the first half of this year, the home appliance industry's total main business revenue reached 960.6 billion yuan, a year-on-year increase of 6.2%, and the total profit amounted to 90.5 billion yuan, a year-on-year increase of 14.1%. It can be seen that the home appliance industry is in a period where both market stock and incremental growth are equally important. To achieve a transition from high-speed growth to high-quality development, it is necessary to drive industry renewal through independent innovation, optimize the industrial structure, and transform the driving force of development.
The home appliance industry is a traditional advantage industry of our country and a business card for "Made in China" going global. As the world's largest home appliance manufacturing base and consumer market, China's home appliance production and sales scale has been leading the world for many years. Since the beginning of this year, with the policy of consumer goods replacement, the consumption potential of the domestic home appliance market has been further released. From January to July this year, the retail sales of home appliances and audio-visual equipment products in units above the designated amount reached 522.1 billion yuan, a year-on-year increase of 2.3%; home appliance exports also performed well, with a cumulative export value of 409.19 billion yuan in the first seven months, a year-on-year increase of 18.1%, which is 11.4 percentage points higher than the overall national export growth rate. A large number of cutting-edge technology products, such as big data, the Internet of Things, low-carbon recycling, and artificial intelligence, have built a convenient life solution for consumers in a scene-based manner. Products like intelligent sweeping and mopping robots and intelligent door locks have attracted countless fans with their hard strength and become popular domestic products.
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It should also be noted that there are still some weaknesses in the current development of the home appliance industry. For example, the potential of scientific and technological innovation to help production and manufacturing is insufficient, and production efficiency and resource utilization need to be improved; traditional home appliance products have weak growth, with frequent homogenization competition and price competition; and there is a lack of response to emerging consumer scenarios, etc. The home appliance industry needs to adapt to changes with "new" and consolidate its foundation, tempering its "internal skills" in competition.
Accelerate the transformation and innovation of manufacturing technology to achieve the transformation and development of home appliance manufacturing. Focus on the leap from home appliance manufacturing to green "smart manufacturing" of home appliances, and promote the deep integration of advanced manufacturing technology, new generation information technology, and intelligent technology with home appliance manufacturing. Further improve the independent and controllable level of domestic chips and industrial software for home appliances, and consolidate the digital foundation of home appliance manufacturing. By building a smart network command platform, intelligently analyze and manage production information and data, and break through the information islands of home appliance manufacturing. Accelerate the popularization of home appliance industrial robots and flexible manufacturing systems to achieve fine and automated manufacturing processes, reduce production costs, optimize product quality, and improve production efficiency and resource utilization.
Inject innovative momentum into products to promote the upgrading of home appliance supply. The "replacement of old for new" in home appliances is not only "new" but also an upgrade. More and more consumers are willing to pay for high-quality, high-performance, and high-reliability high-end products. Focus on the transformation of home appliances to "quality consumption", use large models, machine learning, motion interaction and other technologies to transform traditional products, and promote traditional products from simple functional home appliances to smart home appliances. At the same time, through brand reshaping, technological innovation, and product upgrading, add more brand value, product value, and service value to traditional home appliances to avoid homogenization competition and play a differentiated "value war".
Meet the needs of emerging consumer scenarios and explore the incremental potential of the home appliance market. Scenario-based consumption has become an important driver of the current incremental growth of the home appliance market. Home appliance companies need to create personalized and integrated products to bring one-stop life solutions to users and lead the connection and extension of emerging consumer scenarios. Break through the underlying ecosystem of smart single products, actively dock with the unified standards of the Internet of Things, and achieve interconnection and intelligence across brands, platforms, and categories. Actively build a new business model that deeply integrates home appliances, home furnishings, and home decoration, complements value, and leverages new growth points of the "home scene".
Layout future technology research and development, and cultivate the core competitiveness of the home appliance industry. Grasp the scientific and technological innovation elements that activate new quality productivity, play the guiding role of home appliance market demand on scientific and technological research and development, and layout the cutting-edge technology breakthrough direction of the home appliance industry in a forward-looking manner, playing a strategic "first move". Encourage home appliance companies to delve into basic science and technology and original technology, and increase support for high-density, long-cycle scientific and technological research and development investment. Smooth the channels for the transformation and application of home appliance technology achievements, open up and expand diversified application scenarios, improve the efficiency of technology transformation, allow technology to enter thousands of households, and bring high-quality life to users.
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